Discover the New Atkins Diet

What’s the worst thing about going on a diet? Never feeling full up? Missing the food you love? Having to keep track of calories? Atkins is different and here’s why.

Low carb for life


We don’t think of Atkins as a diet at all, it’s a lifestyle. By doing things differently and switching bad carbs for good ones, you can lose weight in a safe, healthy way – and keep it off for good. The power really is in your hands.

It makes sense that if you don’t feel hungry, you don’t crave the food that you should avoid. The low carb Atkins approach isn’t about going without, it’s about making healthier choices that deliver effective results.

The combination of dietary fat, protein and fibrous vegetables you eat on Atkins makes sure you always feel satisfied.  And once your appetite and sweet tooth are under control, your weight will follow.


“Atkins is not just a's life well lived”

- Atkins 


4 easy-to-follow phases

Our plan is broken down into 4 separate phases that take you from ‘induction’ right through to a ‘maintenance’ phase for when you’ve hit your goal weight. It’s an approach that’s based on proven scientific research that we’ve refined over the last 40 years.

  • 4 phases to help you lose weight and keep it off
  • Designed to help you find your carb tolerance level so you can maintain a happy weight long-term
  • A varied, balanced diet that keeps you feeling full
  • Eliminates sugar cravings
  • Boosts energy levels
  • Support and inspiration throughout all stages

“It's about making healthier low carb choices that deliver effective results”

- Atkins